📍 Job Overview
Job Title: User Experience (UX) Designer Proficient – Interaction Designer
Company: ING
Location: ACT (Amsterdam - Acanthus), Netherlands
Job Type: FULL_TIME
Category: User Experience (UX) Design / Interaction Design
Date Posted: October 7, 2025
Experience Level: 5-10 Years
Remote Status: Hybrid
🚀 Role Summary
• Drive innovative digital experiences for ING customers and employees by collaborating within multidisciplinary teams.
• Champion the "voice of the customer" and advocate for user-centered development in all digital concepts and solutions.
• Design, deliver, and test user-centered experience artifacts, ensuring quality throughout the development lifecycle.
• Conduct user research and data analysis to uncover and validate customer insights, informing design decisions and optimizations.
• Engage and convince senior stakeholders on design rationales, demonstrating the business value and benefits of user experience.
📝 Enhancement Note: This role is positioned as a "Proficient" level UX/Interaction Designer, implying a need for demonstrated expertise and the ability to operate autonomously or lead aspects of design projects. The focus on senior stakeholder engagement suggests a requirement for strong communication and influencing skills beyond typical junior or mid-level roles.
📈 Primary Responsibilities
• Collaborate with multidisciplinary teams (business stakeholders, data analysts, developers) to design and refine large digital customer journeys.
• Act as the primary advocate for user experience, ensuring user needs are central to concept development and delivery.
• Create and present user-centered design artifacts, including wireframes, prototypes, and detailed design specifications.
• Initiate and lead user research activities, including data collection, insight discovery, and validation of customer wants and needs.
• Test and iterate on concept designs based on research findings and data analysis, demonstrating the ability to make data-driven design decisions.
• Effectively communicate research findings, conceptual ideas, and design rationales to diverse audiences, including senior management.
• Guard the quality of user experience throughout the delivery process, ensuring adherence to design standards and accessibility guidelines.
• Increase business understanding and engagement with the value and benefits of user experience design within teams and across the organization.
📝 Enhancement Note: The responsibilities highlight a blend of strategic design thinking, hands-on execution, and stakeholder management. The emphasis on "large digital customer journeys" and "senior stakeholders" indicates a scope beyond individual feature design, leaning towards end-to-end experience ownership and strategic influence.
🎓 Skills & Qualifications
Education:
• Bachelor's or Master's degree in a digital design-related field (e.g., Interaction Design, UX Design, Human-Computer Interaction, Digital Media).
Experience:
• Minimum of 5 years of relevant professional experience in digital design, with a strong focus on user experience and interaction design.
• Proven track record of designing for complex digital customer journeys within a corporate or financial services environment is highly advantageous.
Required Skills:
• Portfolio: A strong, creative digital portfolio demonstrating expertise in both interaction and user experience design, with compelling narratives explaining design processes and outcomes.
• Design Techniques: Advanced knowledge of information architecture, task-flow models, UI specifications, design specifications, wireframing, prototyping, and user-centered design principles.
• User Research & Data Analysis: Broad understanding, skill, and experience in setting up and conducting user research, analyzing data, and translating insights into actionable design improvements.
• Tool Proficiency: Expert-level skills and extensive experience with Figma and Maze.
• Mobile & Accessibility: Thorough experience in designing for mobile/tablet devices and a strong understanding of designing for accessibility (A11Y), with practical application knowledge.
• Communication: Ability to articulate and defend design rationales clearly to various stakeholders, including senior management, and a knack for convincing others on design direction.
• Language: Fluent in English (speaking, reading, and writing).
Preferred Skills:
• Experience with Photoshop and Illustrator.
• Curiosity and proactive interest in the future of design tooling and emerging technologies.
• Familiarity with the financial services industry and its specific digital banking challenges.
📝 Enhancement Note: The requirement for "expert knowledge" in Figma and Maze, coupled with a minimum of 5 years of experience and a strong portfolio, positions this as a senior or lead UX/Interaction Designer role. The emphasis on data-driven design and research indicates a need for analytical rigor alongside creative design capabilities.
📊 Process & Systems Portfolio Requirements
Portfolio Essentials:
• Case Studies: Comprehensive case studies showcasing end-to-end design processes for digital products or services, detailing problem definition, research, ideation, design iterations, and final outcomes with measurable results.
• Interaction Design Examples: Demonstrations of complex interaction patterns, user flows, and dynamic interfaces, highlighting problem-solving for usability and efficiency.
• UX Strategy: Evidence of strategic thinking, including user journey mapping, information architecture design, and how designs align with business objectives and user needs.
• Data-Driven Design: Examples illustrating how user research, analytics, and testing informed design decisions and led to specific improvements or optimizations.
• Tool Proficiency Showcase: Projects that clearly utilize Figma for wireframing, prototyping, and high-fidelity design, and Maze for user testing and feedback collection.
Process Documentation:
• Ability to document and articulate design methodologies, research findings, and design rationales clearly and concisely.
• Experience in contributing to or leveraging design systems, pattern libraries, and best practice documentation.
• Understanding of agile development processes and how design integrates within iterative workflows.
📝 Enhancement Note: The portfolio is critical for this role, serving as the primary evidence of the candidate's proficiency and experience. It should not only showcase visual design but also demonstrate strategic thinking, research capabilities, and the ability to drive tangible improvements through design.
💵 Compensation & Benefits
Salary Range:
• Based on industry benchmarks for experienced UX/Interaction Designers in Amsterdam, Netherlands, with 5-10 years of experience, the estimated salary range is €60,000 - €90,000 per year. This estimate accounts for the cost of living in Amsterdam and ING's positioning as a leading financial institution.
Benefits:
• Vacation Days: 25-28 vacation days per year, depending on the employment contract, offering a good work-life balance.
• Pension Scheme: A competitive pension plan to secure future financial well-being.
• 13th Month Salary: An additional month's salary, providing a financial bonus.
• Holiday Payment: An annual 8% holiday payment, a standard Dutch benefit.
• Hybrid Working: Flexibility to work from home and in the office, fostering a balanced work environment.
• Personal Growth & Challenging Work: Opportunities for continuous learning, skill development, and engaging with complex, innovative projects.
• Informal Working Environment: A collaborative and supportive atmosphere with innovative colleagues.
Working Hours:
• Standard full-time working hours are approximately 40 hours per week, with flexibility offered through the hybrid working arrangement.
📝 Enhancement Note: The salary range is an estimate based on market data for similar roles in Amsterdam. The provided benefits are directly from the job description and are highly attractive for professionals seeking a stable and growth-oriented career.
🎯 Team & Company Context
🏢 Company Culture
Industry: Financial Services (Digital Banking and Innovation)
ING is a leading global financial institution with a strong presence in the Netherlands, recognized for its digital banking leadership and innovation. This industry context means the designer will be working on products and services that impact millions of users daily, with a strong emphasis on security, trust, and user-friendliness within a regulated environment.
Company Size: Large Enterprise (ING is a global bank with a significant number of employees worldwide, and a large digital presence in the Netherlands). The scale of ING offers opportunities to work on high-impact projects and collaborate with diverse teams. It also implies established processes and a structured approach to design and development, but with a drive towards innovation.
Founded: ING was founded in 1991 through the merger of NMB Postbank Group and the insurance company Nationale-Nederlanden. This history suggests a blend of traditional banking stability with a forward-looking approach to digital transformation.
Team Structure:
• Experience Design Center of Expertise (CoE): This is the central hub for digital designers at ING The Netherlands.
• Team Size: Comprised of 47 designers organized into 10 Expert Teams.
• Leadership: Guided by a CoE Lead and 4 Expert Leads, specializing in different design disciplines.
• Reporting: Designers likely report to Expert Leads within their specialization, with the overall CoE Lead overseeing the practice.
• Collaboration: Designers work within multidisciplinary teams (squads) composed of business stakeholders, data analysts, and developers, fostering close cross-functional collaboration.
Methodology:
• User-Centered Design: A core principle guiding all design activities.
• Data-Driven Insights: Decisions are heavily informed by research, use...

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