Shape the Future of Membership at adidas

We’re looking for a visionary design leader to redefine what membership means at adidas. This isn’t just another role - it’s your chance to shape the future of adiClub and turn it into the glue that unites our digital and physical worlds. You’ll set the direction for a loyalty platform that goes far beyond rewards, delivering real value to millions of consumers across adidas.com, our apps, retail stores, partner channels, and beyond. This is a career-defining opportunity to transform how people experience adidas, turning first-time buyers into lifelong members. You’ll design the journeys that build deep loyalty, fuel repeat purchases, and grow one of the most powerful membership bases in the world. You bring a track record of creating consumer impact at scale, and an obsession with uncovering and solving the problems that matter most to them. Partnering closely with Product, Tech, local Markets, and global Strategy teams, you’ll shape seamless, end-to-end experiences that strengthen our brand and set a new standard for consumer loyalty. We want a leader who inspires with vision, creates the conditions for teams to do their very best work, and drives momentum with pace, clarity, and courage. This is your opportunity to leave a mark not just on adidas, but on the future of membership itself—building something meaningful, motivating, and lasting for consumers everywhere.

KEY RESPONSIBILITIES

Experience Delivery
• Be accountable for the consumer experience of the product sub-domain, considering the value for the consumer and the company.
• Leverage consumer insights and analysis to understand the value drivers for the consumer - partner with Data Science, Digital Analytics, and Consumer Insights to influence future consumer research.
• Provide experience design direction for product sub-domain, aligned to that from your domain area lead, for the team and lead the creation of experience design concepts within your product area, ensuring data from various testing and analytics sources back up consumer value propositions.
• Validate if all solutions delivered by internal design teams or external contractors meet the desired user experience.
• Ensure documentation of all validated experience standards in the ZeroHeight (Global Digital Experience Guidelines).

Stakeholder Management & Consulting
• Represent the experience design for the product sub-domain, fostering strong relationships with key global stakeholders and markets to capture their views and requirements in the experience design of the sub-domain.
• Act as the ambassador for experience design of your product sub-domain, showcasing the critical functionalities to markets and other strategic stakeholders, driving product adoption, and assuring operational excellence with IT and Product peers.
• Manage relationships outside the product sub-domain efficiently to ensure that designers in product teams can work autonomously.
• Drive a consumer-centric view along the experience. Collaborate with other product sub-domains, other product domains, and stakeholders to deliver consistent, cross-functional, and complete experiences.
• Consult major stakeholders on implementing user-centric thinking.
• Supervise experience reviews. Provide advice on user experience and usability topics.

Experience Optimization
• Be the key contact for primary and other strategic stakeholders of your product domain and other experience design teams to ensure the continuous optimization of current digital experiences.
• Ensure the continuous update of the value proposition of existing experiences in the light of new insights. Guide the optimization of consumer-facing digital solutions.
• Ensure a continuous improvement process to integrate new insights into the experiences is established and optimized.

Experience Innovation
• Collaborate with senior roles to ensure an optimal alignment of the strategic Experience Design direction for your product sub-domain with the adidas group strategy, brand comms strategy, digital strategy, and ecosystem evolution.
• Identify new trends in design, digital, and e-commerce. Lead teams to extract and apply findings in experience design concepts to maximize the value for the consumer and the company.
• Act as a thought leader to the Digital, Experience Design, and Product Domain communities, sharing knowledge and best practices.

People Management
• Build the appropriate structure to manage the organization effectively, identify and develop future talents, and create realistic succession scenarios for critical positions.
• Ensure appropriate leadership skills are present at every level by creating a motivational and supportive work environment in which employees receive coaching, training, and career opportunities through development.
• Continuously monitor and evaluate team workload and organizational efficiency with the support of data and team feedback and make appropriate changes to meet business needs.
• Provide team members/direct reports with clear direction and targets in alignment with business needs and Digital and Brand strategic objectives.

KEY RELATIONSHIPS
• Digital Senior Management
• Markets
• Digital IT Domain leads, Agile Product teams
• Brand Design teams
• Digital Analytics teams

REQUIREMENTS

Education & Experience
• University degree in the field of Design or equivalent
• 10+ years of experience in the area of experience design, e.g., as a functional expert
• Experience in digital and/or eCommerce environment
• A strong portfolio that demonstrates your attention to detail and problem-solving.
• Demonstrated track record for growing high-volume businesses and achieving bottom-line results in a commercial world.
• 3+ years of experience in leading a design team

Soft-Skills
• Excellent communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
• Consistency across designs while maintaining a creative approach.
• Creative and energetic team player who has a passion for user-centered design.
• Very good people management skills are required.
• Strong ability to develop influential and collaborative relationships with the large-scale corporate organization.

Hard-Skills
• Comfortable working with enterprise-level platforms and technologies.
• Experience in design management and working in an agile/SCRUM mode in e-commerce setting.
• Good level of knowledge on CRM and/or digital marketing
• Knowledge about reporting tools, KPI creation and extracting insights from complex dashboards.
• Experience in working with Figma and other relevant wireframing tools.
• Deep understanding and in-depth knowledge of designing for Web and Native platforms.
• In-depth knowledge of consumer research.
• Fluent English both verbally and written.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
• COURAGE: Speak up when you see an opportunity; step up when you see a need.
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

Director Experience Design - Membership & Loyalty

adidas