About Agoda
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings, with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.

About The Role
We’re looking for a Conversational UX and Content Designer to help shape the behavior and quality of Agoda’s AI Assistants. This role owns how the assistants behave in conversation, including how they gather context, structure dialogue, manage pacing and depth, and maintain a consistent tone across journeys. It sits at the intersection of UX design, conversation design, and content strategy. This is not a traditional content writing role and not a general UX designer role. It’s a specialist position focused on multi-turn conversational experiences in AI-driven products.

What You’ll Do
Conversational UX:
• Design and evolve conversational flows across user travel intents.
• Define how the assistant gathers context through dialogue, including sequencing, branching, and trade-offs.
• Establish principles for conversational depth, pacing, and progression.
• Own conversational experimentation, including defining hypotheses, running tests, and iterating based on user behaviour and outcomes.

Tone and behavior:
• Define and maintain the assistant’s tone of voice and behavioural principles in line with Agoda’s brand.
• Ensure conversational consistency as new features, journeys, and surfaces are added.

AI and experimentation:
• Guide LLM behaviour through conversational patterns, examples, guardrails, and prompt optimisation.
• Design and run conversational experiments, including A/B testing, to validate approaches and improve outcomes.
• Use data and qualitative feedback to iterate on conversational quality and effectiveness.

Collaboration:
• Work closely with Product, Design, Content, Marketing, and Engineering to align conversational intent with technical capabilities.
• Act as a specialist partner, helping teams reason through conversational UX decisions rather than just producing outputs.

Enablement:
• Create lightweight artefacts such as conversation flows, pattern libraries, and example dialogues.
• Enable other designers to apply conversational patterns without creating long-term dependency.

What This Role Is Not
• Not a pure content or copywriting role
• Not focused on localization or translation
• Not a generalist UX designer role
• Not limited to prompt writing, but accountable for prompt optimization and conversational experimentation where appropriate.

What We’re Looking For
Required:
• Experience in UX design, conversation design, or interaction design
• Demonstrated ability to design multi-turn, goal-oriented conversational experiences
• Strong systems thinking and comfort working with ambiguity
• Experience collaborating with product managers and engineers
• Experience working on chatbots, assistants, or AI-driven products
• Familiarity with LLM behaviour and limitations

Nice to have:
• Experience defining tone of voice or behavioral principles at scale
• Background in service design or journey design

Why join us
• Work on a high-impact product used by travelers globally
• Shape conversational behaviour at a platform level, not just feature by feature
• Collaborate with experienced Product, Design, and Engineering teams
• Opportunity to influence how conversational UX is practised and scaled at Agoda

Discover More About Working At Agoda
• Agoda Careers [see original application]
• Facebook [see original application]
• LinkedIn [see original application]
• YouTube [see original application]

Equal Opportunity Employer
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics. We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.

Disclaimer
We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.

Conversational Designer (Bangkok - Based, Relocation Provided)

Agoda